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Metro Tunnel

Creative Strategy

The Metro Tunnel creative program has been designed to support the Metro Tunnel Project’s Creative Strategy.

The Metro Tunnel Creative Strategy’s vision is:

“A legacy of high quality experiences and places that put people first – contributing to Melbourne’s current and future liveability, international standing and reputation for creative excellence”

The Strategy has six key objectives:

  • Dynamic sites of creativity
  • Manage construction impacts
  • Line-wide identity
  • Welcoming and people focused places
  • Creative opportunities and engagement
  • Showcase Melbourne

The Strategy also states that interventions occurring during the construction phase should be underpinned by the following principles:

  • Manage construction impacts – protecting what makes Melbourne great.
  • Maintain the city’s activity and vibrancy – supporting Melbourne’s businesses and residents.
  • Provide opportunities for local creative practitioners, artists and communities during the construction phase as we strive to manage disruption from the construction of the Metro Tunnel.
  • Imagine the city as a laboratory – trialling new ideas and engaging with the project as it develops.