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'Me In Couture' by Adele Varcoe, 2018

To celebrate Melbourne Fashion Week, Adele Varcoe's work Me In Couture was on display at the Town Hall Station construction site.

The City Square area has in previous years been a significant site for fashion week events, now hosted elsewhere nearby.

Me in Couture proposes a new kind of fashion collection that might be part of a Paris or Melbourne fashion week. It could be considered high-end, conceptual or as Haute Couture.

Varcoe is interested in the behaviour fashion evokes and the role social interaction plays in shaping our perception of dress.

The garments pictured in the work are made from plasticine, exploring ideas for future textiles that might consist of a material that can be constantly remodelled to create a new garment.

About the artist

Adele Varcoe is an Australian artist and designer creating fashion experiences exploring the social and emotional effects of fashion, dress and clothes.

For more information visit

Photography by Charlie Kinross